3 May 2016

Behind The Scenes: Our Seaside Shoot

Categories: Things We Love,

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A few weeks ago we packed our bags (literally) and headed to Margate in Kent to shoot our summer campaign. Luckily for us, the sun was shining and the weather stayed on our side all day – which in Britain, in March, is a rarity!

redyellowandblue

The bright colours in our new collection are all named after our favourite British seaside resorts (find out more about how we pick our colour palette here!) and  we couldn’t think of a more fitting location for our shoot than Margate Sands, one of the original British seaside destinations. For anyone who visited the town five/ten years ago, Margate today is almost unrecognisable. In 2006, the town’s famous theme park Dreamland was closed and after locals started up a ‘Save Dreamland’ campaign, it reopened last year with a brand new and improved aesthetic. Dreamland aside, the town as a whole feels as though it’s had a new lease of life, with brand new shops and cafes opening around the town. It’s a lovely place to get away for the day; between the beach, the town and Dreamland – there’s so much to do!

themadhatter

We had a lot fun shooting this campaign – we hope the photos you see online and in store manage to get this across! We wanted to give you a round up of exactly what goes into making a CSC photoshoot happen and to give you a sneak peek of some of the behind the scenes photos and outtakes from our sunny day in Margate.

OUR SUMMER SHOOT BY NUMBERS
1 photographer (the talented Joe Galvin)
2 creative types
4 of our friends

squadgoals
21 bags
1 seaside town
3 locations
7 pairs of sunglasses
12 outfit changes
5 stripy tops

emilyp

kissmequick

actionshot

7 hours of shooting
4 hours of travelling
1 car packed with clothes and bags
3 cheesy road trip playlists
2 Mr Whippy ice creams
3 fairground rides

helterskelter

1 human emoji attempt (dancing lady!)

thatreddress

3 large pizzas
6 coca colas
8 cute dogs
1 disposable camera

coffeealways

100smiles

5 boomerangs
6 failed boomerangs
£20 spent on cute things in the gift shop

giftshop

10 coffees
7 cups of tea
Lots of new friends made (including the lovely people at Dreamland Margate!)
836 photos taken
1 campaign – done!

scream

bikes

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SHOP THE SUMMER COLLECTION>

DISCOVER THE WORLD OF OUR SUMMER CAMPAIGN>


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