Oh we do like to be beside the seaside. This season’s colours are inspired by our best-loved British seaside resorts. This bold, zingy yellow is inspired by the sunshine-y coastal town of St. Ives in Cornwall. The best spot for catching rays in Britain throughout the summer months, there couldn’t be a more fitting colour to sum up the mood of this town. Adding a bright pop of colour to the simplest of outfits; if summer was a colour, it would be this one.