Cambridge Satchel: The Cutting Edge of British Tradition

This month, we were delighted to introduce you to an updated, stronger and more modern version of Cambridge Satchel. 

Home of the Satchel but housing other heritage styles in abundance, Cambridge Satchel is growing. We’re taking our quintessential and ever so slightly quirky Britishness to the next level with a bold new colour scheme and logo that reflect our confidence, optimism and daring.

Of course, we’re still the very same when it comes to our core values and principles. Our products are still 100% handcrafted in our UK workshop, and the classic appearance and materials we use for our bags won’t change. We will always celebrate British heritage products with a vivid twist.

The Rebrand

Proudly British, Cambridge Satchel values quality craftsmanship and age-old tradition. But the brand is also anchored in the present, revitalising timeless designs with the eccentric, bold and daring spirit that runs through British culture. 

This duality is expressed in the combination of traditional leather savoir-faire and innovative design: in timeless silhouettes offset with bold colour-blocking or contrasting patterns, in established tradition updated with an eccentric spirit.

Because British spirit is so deep-rooted, it’s not afraid to dare. Because it’s so distinctive, it enjoys an unexpected twist.

Cambridge Satchel is The Cutting Edge of British Tradition.

The Website

As part of our rebrand, a brand new website awaits. Our new mobile-first platform boasts bolder visuals and new features that will give you a smoother, speedier experience, whether you're looking for a new bag, reading up about repairs or taking our new and improved quiz. 

This new website encapsulates the spirit of Cambridge Satchel, providing clarity and ease to wearers around the world. Demonstrating exactly what fits in each of our bags, showing how to personalise your product and streamlining your navigation are just some of the ways we have improved upon your experience. 

The Flagship Store

Immerse yourself in the new Cambridge Satchel Flagship Store in the heart of Covent Garden. Our new address at Unit 8, The Market Building, Covent Garden, WC2E 8RB forms a capsule of collections and collaborations that form part of the Cambridge Satchel DNA. 

Inspired by our recent brand redesign by Malherbe, our new flagship is contained in a perfectly formed jewel box of a store, the space evoking our new graphic identity with custom joinery, our unusual colour palette based around a bold hot orange, and our new logo prominently displayed throughout. Modern lightboxes featuring campaign imagery contrast with the historic legacy of Covent Garden, reflecting Cambridge Satchel’s mission to blend the traditional with the cutting edge of design. 

Find our core, seasonal and collaboration collections inside, as well as our embossing service and a knowledgeable team on hand to help. See you there!